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This course introduces participants to the various roles and motivations of the diaspora in expanding international trade with SMEs from their countries of origin, whether specifically to diaspora markets, or to wider markets in the diaspora's host country. It showcases useful ways of tapping into the diaspora for trade, and presents the most common pitfalls which SMEs should avoid when attempting to do this.
After completing this course, participants will be able to:
Recognise the value of the diaspora for trade;
Match business opportunities in the diaspora with their product or service offering; and
Take the appropriate steps to take advantage of the opportunities presented.